Do I need a website for my business?
if you plan to cultivate maximum profits from your business, then, yes, you need a professional website for your business.
Whether you’re a local service-based business who only has customers within a certain distance of your business location or a SME/Start-up planning to go global, having a website for your business is a very good idea.
Because even though you’re local/SME/Start-up, there’s something else you’re probably not thinking about when it comes to having a website for your business.
And I’m going to tell you what that is right now.
Pixie Technologies is a one of the best web design and digital marketing agency having Head Office in Gaya, Bihar-823002, who designs builds and manages websites for small businesses/Start-Ups and sole proprietors.
And on our blog at www.pixietechnologies.com, we share tips on how to use the internet to manage and grow your business.
So, most business owners think there is only one way to promote and monetize the business and that is by providing the services or products for clients and customers, but there is another way to promote and monetize your business.
Let me explain it with an example,
When you want to know, How many Driving schools are in your city, Which restaurent is near to your location, How to install a new window, Which institute near you is providing Science classes, the list goes on. But the question is, Where did you go to find out the answer of your queries?
Will you go on Google or Bing or any other online search engine to get the answers of your query?
Now, If I tell you that 81% of people search online for a product or service then you should not get surprised because sometimes you too search online for your queries.
And if you are not having an online presence of your business then the percentage of people searching for the product/service in which you deals in will get the product/services form your competitors who made their business presence online.
So you should be sharing the knowledge and make people aware about your business, online.
Now, An online presence helps you to gain trust of your potential buyer/customer. People are most likely to do business with people they know, like and trust.
And When speaking of trust, you can publish the reviews, achivements and location(s) of your business on your website, which helps your potential buyer/customer to know more about your business. Knowing Name and address and getting a deep knowledge about your business are two different things.
Now, another thing a website does for you is that it sets you apart.
You probably have a Facebook page or Instagram or both and you have your business information on there. If you have some photos of your work on there, that is good, right?
That is good. Keep that. But everyone has a Facebook, Instagram and those platforms are free and everyone knows it. Right?
But when you have your own website, people know that you have at least taken a little bit more initiative and putting a bit more time, effort and money to get a website up because you want your journey to go long. When it comes to getting new customers and new clients see on social media, everyone’s profile pretty much looks the same. It is presented in exact same way, the same colors, right?
The only thing that differentiates everyone is their user name and the content on their profile page, That’s it.
And not only that you look the same as everyone else. You also have to play by their rules, If you post something that violates the policies, they will have your account suspended or even banned.
Having a website for your business gives you an opportunity to individualize yourself and give people a general feel for you and your work. You can make your website look, however you want it to look great. Your choice. It’s up to you.
Choose your own colors, have a unique, convertible and professional layout, whatever you want to post without worrying about policies. I mean, as long as your contents are legal.
In order to be discoverable, when people are searching online for your services, you need to have a website, especially with everything going on right now, more and more people are going online to do their research or find people to hire or even learn how to do something themselves.
And the website with content allows you to put yourself online and get a competitive advantage on the rest of those who do not have websites or don’t have websites with content as good as yours.
So in summary, if you want to really maximize your profits, maximize your exposure and make it easy for people to find you and do business with you, then yes, having a website for your business is essential.